Keep watering your blog for growth with these tips for promoting older posts
In the world of social media, information is clicked and consumed quickly like candy in the hands of a child. That mentality is sometimes extended to blogs as well, as readers search for the latest posts. But does all blog content really outlive its usefulness? if one is posting on seasonal related material — holiday shopping tips or tax information — the content is evergreen; its usefulness is seasonal. With careful use of Twitter (Publicize in WordPress is really helpful, check the WordPress Publicize Twitter post, or the Publicize Yahoo! Updates post ) and PR channels the older content is really an asset to remind clients of your expertise or insightfulness. Old content is not a variable cost that come and go with the moment.
During my morning review of Twitter posts and whatnot, I came across 5 great suggestions for reusing older posts from SEO Hosting. Some of the ideas are:
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Link Back to Old Post
Keep responding to comments
Write a Follow Up Post
Re-promote old content
You can check the SEO Hosting suggestions in full here at their website. What ideas have worked for you in the past?
